Trend 4: Internet and information driven empowerment
THE INTERNET AND INFORMATION DRIVEN EMPOWERMENT
Trend at a glance: Access to healthcare information
Everyone should be supported and capable of making proactive lifestyle choices.
The proliferation of online information will continue to inspire long-term change for some, but not all consumers.
Engaged and health-conscious audiences will continue to benefit from greater access to healthcare information and technology but vulnerable groups will be left behind.
What it means for HIV
In the next 20 years, the HIV: The Long View Coalition envisions…
New connected technology will provide more opportunities for dialogue between patients and/or healthcare professionals about prevention, testing and treatment.
HIV infection rates will increase over the next 20 years in at-risk groups if education fails to address drivers of risk behaviour.
Some people will be inspired to make better long-term decisions for their health due to greater information and technology, however less access to technology and understanding of information among vulnerable groups may lead to even more health inequalities.
With the growth of online access there will be lots of information in the hands of the patient. The question is whether the patient will be able to internalise that information in a meaningful way.
– Joan Costa-i-Font, London School of Economics and Political Science
The rapid growth of the internet and online access has given the public a feeling of information driven empowerment but also overload. They are becoming more and more used to ‘asking Google’ before, during and after major events in their lives.
In healthcare, this increased access to information online and via technology such as wearables and health trackers, has changed the way patients interact with healthcare professionals. But the question remains: will greater access to information in the future mean that people will make better health and lifestyle decisions?
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